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In a Citrix environment, the user's local profile is not preserved.
This means that the language setting is not kept between user logins, because only files in the ROAMING part of the user profile is kept.
SOCRM.EXE should prefer the ROAMING folder, over the LOCAL SETTINGS folder.
SOCRM.EXE should automatically create SOUSER.INI in the ROAMING folder when it starts, if it can't find an SOUSER.INI