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Intro to General Data Protection Regulation (GDPR)

In this article

    GDPR is extremely relevant for all of us, as individual companies, but very much because we work in the CRM space.

    What is GDPR?

    GDPR provides citizens of the EU with greater control over their personal data and assurances that their information is being securely protected across Europe, regardless of whether the data processing takes place in the EU or not.

    Personal data can be a name, email, address, date of birth, personal interests, unique identifiers, digital footprints and more. This is is typically the kind of data you store in your CRM system.

    How does GDPR impact your business?

    GDPR imposes strict requirements on the way a business collects, stores and uses this customer data.

    Suffice it to say that a CRM system alone cannot make your business be GDPR compliant. GDPR encompasses 3 main areas that every business needs to consider - an understanding of the GDPR regulation itself, and an understanding of the legal aspects of the regulation and how it will affect the way you handle personal data and finally the systems to keep all your customer data.

    Your SuperOffice solution is such a system that supports the collection and management of personal data in a secure system.

    8 GDPR privacy rights

    SuperOffice CRM can support the 8 GDPR privacy rights across the entire personal data lifecycle: from the 1st time you collect a contact’s data and register it in your CRM system, to the point when you no longer need to store it.

    Disclaimer

    This content is not to be considered legal advice and should be used for information purposes only.

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