After you have sent your mailing, SuperOffice will give you great insight on how your mailing has performed. You can see the open rate and how many links were clicked, and how many mailings bounced.
Determine your benchmark for success
When is your mailing successful? This is a question that can be hard to answer if you haven’t sent mailings to your contacts before using a professional mailing solution. Therefore it is a good idea to send out a few “test” mailings to determine your benchmark.
To improve your future mailings, you have to find out what works for your contacts. The easiest way to find out, is to divide the target groups of your first few mailings into two or more smaller groups. And send them the same mailing, where you change out the subject line and the text of your call to action.
The statistics from each mailing will show you which mailing performed the best, and give you your benchmarks. Benchmarks you can compare with future mailings.
You can now get acquainted with the different tabs that will show you the results of your mailing. We will discuss them one by one. After that, we will explain how you can filter your recipients' list.