Hi,
Scenario:
I want to change from the standard email-address used for sendouts (mail-box adress set up fo a que) to a noreply@company.com adress.
We have a spcecial setup using CRM-script and an reply-template so it is not har to do the change.
What I realy want to know how the impact of sending with this new noreply@company.com if:
- noreply@company.com acutally does not exist in the company.com domain email-server
- noreply@company.com exist in the company.com domain email-server on a shared o dedicated mailbox.
Eg will a mail be more likely to be tagged as SPAM if mail-adress/mailbox does not exist when we use that as sender-adress?
Does anyone have clear anwser here?
//Anders
Alle Antworten (2)
Hi Andreas.
Now I´m not sure you are using Online or Onsite or if you use MailGun or your own SMTP for the seding.
Since moste customers use Online with MailGun I will base my reply on this.
When you are sending out an mailing / messagr from Service using MailGun then we are only looking at the domina. So the part after the @
in your exaple the ...."company.com" part.
The customer can use the standard dommain that we proivide for the customer when createing the maibox it looks something like: "company.suocrm.eu"
or the customer can use there own domain.
If they use there own domain then they need to have SPF recrod configurd, and we also recomend having setup DKIM.
The SPF record is liked to the domian not the full address, so if the SPF (and DKIM) is configured for the domain it self not the full address.
So in short if you have configurd SFP for the domain, then it should not be any bigger issue to set "No-reply" infont of an e-mail address with the domain.
Just rembembrer that SuperOffice uses the e-mail address where a request gets registerd as sender address, even when you move the request to am other category.
Exmple:
Customer sends an e-mail to info@company.com
This email box is on an e-mail server with a fowardgin to the email box linked to noreply@company.com
The customer gets an autoreply from this no reply address.
Later a supporter moves the request to an other category that is in use, and replies,
Then the reply will sent out from noreply@company.com even if the new category is linked with an other mailbox.
To get around this you will need to do some scripting.
ok,
Taanks Samuel.
Sorry for unclear scenario. It is about scripted marketing sendouts. (created by scripts and there sending email set, as per ToDay one of mailbox addresses handled in SO)
And yeah it is SuperOffice Online.
So changing from info@company.com (that exsits as a valid mail-adress) to noreply@comany.com should be no problem if SPF and DKIM are set. (customer using own domain).
(I have always learned that it is better to have the "sending address" exsisting then not..(onPrem world))
(In most of the cases it should work without having the noreply@company.com address existing but if recieving mail-server (or pre systems) are doing extra validation of sending address the risk of getting tagged as SPAM increases.
I asked my SuperOffice and Commnit MS Copilot Agent: It answered as bellow:
==
Short answer:
I would recommend that noreply@company.com actually exists as a mailbox (a shared mailbox is perfectly fine). While email can still be sent from a non-existent address, having a real mailbox generally results in better deliverability, easier bounce handling, and a more professional setup. SuperOffice also places strong emphasis on SPF, DKIM, and domain validation for email delivery. [docs.superoffice.com], [docs.superoffice.com], [docs.superoffice.com]
| Scenario | Can emails be sent? | Spam risk | Recommendation |
|---|---|---|---|
| 1. Address does not exist | Usually yes | Slightly higher | Not recommended |
| 2. Address exists (shared/dedicated mailbox) | Yes | Lower | Recommended |
Scenario 1: noreply@company.com does not exist
If SuperOffice sends emails with:
From: noreply@company.com
the recipient's mail server will typically validate:
- SPF
- DKIM
- DMARC
- Domain reputation
As long as SPF, DKIM, and DMARC are configured correctly for company.com, the email can still be delivered successfully. SuperOffice supports SPF validation and DKIM signing of outgoing emails. [docs.superoffice.com], [docs.superoffice.com]
Potential drawbacks:
- Any recipient who replies will receive a bounce message.
- Some mail filters perform additional sender validation checks.
- Bounce messages cannot be received or reviewed through that address.
- Troubleshooting delivery issues becomes more difficult.
- It may create a poorer recipient experience.
I would not expect a significant increase in spam classification solely because the mailbox does not exist, but it is generally not considered a best-practice configuration.
Scenario 2: noreply@company.com exists as a mailbox
This is normally the preferred approach.
Benefits include:
- Reply messages can be received and handled if needed.
- Bounce messages can be monitored and investigated.
- The sender identity appears more legitimate.
- Easier troubleshooting and administration.
- Future flexibility if the business later decides to process replies.
Many organizations create noreply@company.com as a shared mailbox and then:
- Automatically delete incoming messages
- Send an auto-reply such as "This mailbox is not monitored"
- Forward selected messages to support or customer service
More important than whether the mailbox exists
In practice, deliverability is usually affected much more by:
- Correct SPF configuration
- DKIM signing
- DMARC policy
- Sender reputation
- Complaint and bounce rates
SuperOffice documentation explicitly highlights SPF validation and DKIM configuration as important requirements for sending from your own domain. [docs.superoffice.com], [docs.superoffice.com], [docs.superoffice.com]
Recommendation
For a SuperOffice Online solution, my recommendation would be:
✅ Create noreply@company.com as a Shared Mailbox in Microsoft 365
✅ Configure SPF according to SuperOffice recommendations
✅ Enable DKIM for the sending domain
✅ Keep your existing reply template explaining that the address is not monitored
✅ Optionally configure an automatic response or forwarding rule
This provides the best balance between deliverability, maintainability, and future flexibility. [docs.superoffice.com], [docs.superoffice.com], [docs.superoffice.com]
==
//Anders