B2B buying has changed. Your leads jump between channels, engage at different levels, and rarely follow a straight path from first touch to “ready to buy.”
And yet, most systems still treat lead management as if it were simple.
So we decided to rethink it.
We’re excited to introduce Lead Management: a set of new features designed to give you clarity, alignment, and confidence at every step of the lead journey.
This is more than just a product update. It’s a better way of working.
Why we built Lead Management
If you’ve ever asked yourself:
- “Which of our campaigns actually created opportunities?”
- “Why is this lead here, and who should follow up?”
- “What happened after marketing handed this over?”
- “Are we losing leads along the way?”
…then you’ll immediately see the value.
Lead Management is designed to make your lead process transparent, consistent, and easy to manage, no matter how complex your buying journey is.
What’s new?
Lead Source Tracking
See which channels (LinkedIn, Google, email campaigns, partner newsletters) actually create the leads and opportunities in your pipeline.
Lead Distribution
Automatically assign new leads to the right person, every time. Fast, fair, and no more manual forwarding.
Lead Categories
A clear buying-journey stage for every company: Lead → MQL → Opportunity → Lost Opportunity.
No more guessing where someone stands.
Lead Status
A simple way to track what’s happening with each contact: Open, Contacting, Qualified, Re-nurture, Disqualified.
Lead Board
A visual, drag-and-drop board that shows the status of every lead — perfect for spotting bottlenecks and staying on top of follow-up.
Category Automations
When leads progress (won, lost, created, or qualified) their stages update automatically. No more manual cleanup.
Together, these features create a complete, end-to-end lead journey inside SuperOffice.
What does this mean for you?
With Lead Management, you can expect:
- More visibility into what actually drives pipeline
- More alignment between marketing and sales
- More confidence in your follow-up
- More consistency in your reporting
- Less manual work, fewer blind spots that allow leads to slip away
It’s everything teams need to work smarter, not harder.
Try the new features and let us know what you think! 🌟