Tracking performance of forms - Google analytics
We are using some SuperOffice forms on our site to make it easy for customers to ask for help, driving leads etc. In the forms it´s possible to ad our Google Analytics code for some kind of tracking. We have set it up according to whats possible to do (as far as I know)
However, the numbers does not ad up.
- If i compare Forms in GA its not how many times the page where the form is iFramed loaded
- GA shows 483 forms in period, pageloads shows 1223 in same timeframe
- If i compare Forms in GA its not how many times a customer sent the form
- GA shows 483 forms in period, SuperOffice statistics shows 23 answer in actual form in same timeframe
When asking SuperOffice support "whats being tracked?" They does not seem to know themself and referes to Google for sorting this... In my head it seems rather weird that you dont know what data is sent from you application and when? I agree that google is the one to approach in questions about HOW its presented in GA but in this matter i´m wondering WHAT data is sent from FORM to GA and WHEN?
Anybody that knows what is actually tracked? Anyone sitting on the solution on how to sort this?
What i´m trying to find out is actually how efficient we are in driving for example leads. I would like to be able to compare performance of this in just one plattform instead of needing to like into different systems and coputing the data manually.
Thanks in advance
All Replies (5)
Hi Jonas. Good questions!
There is actually no data sent from SuperOffice Forms to GA, there is a GA-agent that is distributed as a cookie from Google to all the clients that use the form, so data is sent from the clients browser to Google.
What we add to the forms is basically just a short javascript that makes the clients download the cookie directly from Google with the tracking code you fill in.
Google change this cookie from time to time, so there is no way for SuperOffice to controll what they are collecting by default.
That you see 483 loaded forms in GA while only 23 answers are recieved in the same period is not strange if you haven't tuned GA. Then it will collect data from everyone that opens the webpage that the forms are on, including all kinds of robots (google's own, bing, DDG, etc, etc).
I'd suggest that you create events in GA and use that for tracking. How many have opened the form (make sure to measure the form, not the page that the iframe is on)? How many have pressed the submit-button? Events like that.
I haven't done this myself for Forms, but here are Google's guides on creating events: https://support.google.com/analytics/answer/10085872?hl=en
It looks to me as if there are few options for monitoring these forms.
action=getForm&id=XX shold be counted for how many times a form is loaded (it's just two times here because I refreshed the screen)
and
action=postForm&id=XX shold be counted for how many times a form is sent in
I just tried to create some GA4 events on this:
...but I'm not getting any data at all from my test site. It's been a few years since I configured GA and everything has changed, so I might have missed something.
I see that this message keeps popping up, som I may have to wait a day and try again:
If you installed tags more than 48 hours ago, make sure they are set up correctly.