“SuperOffice’s strong position in the Northern European market, experienced employees and leading technology platform positions us well to successfully accelerate the growth of our business,” said Gisle Jentoft, CEO of SuperOffice. “Axcel is an experienced technology investor and a financially strong partner and we look forward to working with them to execute our strategic plan to accelerate growth, bring new software functionality to our partners and customers and expand our position in our existing markets.”
“In SuperOffice, we saw a business with an impressive track-record and a very successful transformation to become a true SaaS CRM provider. The SuperOffice cloud solution is a strong, flexible and scalable offering which supports the digitalization journey of European SMEs perfectly,” said Christian Bamberger Bro, partner at Axcel. “The Company has delivered solid growth both in revenues and profits and has a loyal customer base. We are proud to partner with the experienced SuperOffice management team to invest in new opportunities, improve the already strong products and build a stronger position in the growing CRM application market in Northern Europe.”
SuperOffice is acquired from the founder’s family, Visma, and key employees. The parties agreed not to disclose any financial terms. The transaction is subject to customary regulatory approvals.
SuperOffice is Axcel VI’s first investment.
SuperOffice was advised by Harris Williams (financial advisor), Wiersholm (legal advisor) and PwC Deals.
About SuperOffice
SuperOffice is a leading provider of cloud-based CRM software to the B2B oriented companies in Europe. SuperOffice delivers a strong CRM offering covering integration to office productivity tools like Office 365 and G Suite, support for automation of marketing, sales and customer service processes as well as flexible tools for digital customer engagement. In addition, the company´s App Store offers a wide selection of applications for extending as well as integrating the solution to a wide variety of other business systems, including most of Visma's ERP software. SuperOffice is about to launch generation 9 of their software which will include a new and improved user interface, AI services as well as a number of general improvements which will benefit the more than 5,500 existing as well as new customers. The company is headquartered in Oslo, Norway, with go-to-market organizations in Sweden, Denmark, Germany, Netherlands, Switzerland and the UK as well as a customer experience center in Lithuania. For more information, please visit www.superoffice.com.
About Axcel
Founded in 1994, Axcel is a Nordic private equity firm focusing on mid-market companies and has a broad base of both Nordic and international investors. Axcel has raised six funds with total committed capital of just over EUR 2.5 billion. These funds have made 55 platform investments, with almost 100 major add-on investments and 43 exits. Axcel currently owns 12 companies with combined annual revenue of more than EUR 1.3 billion and more than 5,000 employees.
Axcel Management A/S holds a license from the Danish Financial Supervisory Authority to operate as a management company. Axcel is therefore subject to supervision and inspection by the Danish FSA in respect of the funds Axcel IV, Axcel V and Axcel VI.
Contacts for further information:
SuperOffice
Gisle Jentoft
Phone: +47 934 66 000
E-mail: gj@superoffice.com
Axcel
Christian Bamberger Bro
Phone: +45 40 90 39 39
E-mail: cbb@axcel.dk