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Product Roundup 2025: Highlights across Marketing, Sales, Service & Integrations

Published by Jeanette Small Strøm, 21 h, 18 m ago

Watch the webinar for an overview of key highlights from 2025 and current focus areas across the product.

In this Product Roundup, the product managers for Marketing, Sales, Service, and Integrations walk through notable updates from 2025 and share what they’re currently focusing on.

The session covers improvements across lead management, core CRM workflows, AI and mobile, service request handling, and integrations.

Below, you’ll find a short summary of the main updates, along with relevant links for each product area.

Marketing: clearer lead handling from first touch to sales

Marketing focused on making lead management more transparent, structured, and easier to automate.

Highlights include:

  • A clearer lead management process covering capture, nurture, qualification, handover, and reporting

  • Lead categories and statuses to better reflect buying journey progress

  • Automated lead distribution to reduce manual work and ensure timely follow-up

  • A shared Lead board for Marketing and Sales

  • Lead source tracking to support attribution and campaign evaluation

The team also shared a preview of ongoing work, including improvements to Web Forms with more styling options, custom fields, and an improved design experience.

Related links:

Core, Sales, AI & Mobile: faster workflows and better visibility

Across Core, Sales, and Mobile, the focus has been on helping users work faster with fewer clicks — and with better insight at a glance.

Key highlights:

  • A refreshed UI with improved layouts and visual clarity

  • Board views for visualising and updating sales data

  • An improved Dashboard with more filtering and configuration options

  • Expanded AI features, including Copilot support directly in workflows

  • Updates to Mobile CRM with a new interface, easier navigation, and AI-powered actions

The team also shared ongoing work around a new Start page designed to help users prioritise and act more effectively when starting their day in CRM.

Interested in contributing?
If you’d like to get involved in shaping the new Start page, you can share your input by filling out this short 5-min survey or sign up to take part in interviews and user testing. 

Related links:

Service: more control and better flow in request handling

Service updates in 2025 focused on giving teams better overview and smoother handling of customer requests.

Highlights include:

  • Board view for requests, grouped by status, priority, or owner

  • Improved reply tools with easier access to templates, FAQs, and attachments

  • The ability to pin request lists for quick access

  • More granular filtering of comments and replies

  • New triggers to validate request data and load relevant response content

The team also shared what they’re focusing on next, including request relations and continued improvements to Custom Objects.

Related links:

Integrations: connecting CRM with the wider ecosystem

Integrations continued to focus on making CRM work seamlessly with the rest of the business landscape.

Highlights include:

  • A growing SuperOffice + ERP offering through ConnectERP

  • Clear, standardised integrations with defined features and implementation paths

  • Synchronisation of customers, contacts, products, quotes, orders, and key figures

  • Using ERP data directly in CRM dashboards, selections, and marketing

The session also covered ongoing improvements to Office integrations, including Outlook, Teams, SharePoint, and Excel Online.

Related links:


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